The 'Kings Meets King' campaign aims to position Sony Sound Systems as the ultimate choice for audio excellence, celebrating the fusion of superior technology and unparalleled sound quality. By partnering with the singer King, the campaign leveraged the grandeur and power associated with his name to emphasize Sony's dominance in the audio market. This collaboration is set to resonate deeply with music lovers and listeners alike, highlighting Sony’s commitment to providing the best auditory experience. They have also come up with party speaker - XV800, that’s specially designed for the Indian market as it has more bass.