With over 20 years of experience leading marketing communications for Hyundai Motor and Kia, I have successfully driven integrated strategies across ATL, CX, Digital, and Experiential Spaces. I played a pivotal role in the development and launch of the Hyundai Motorstudio brand, spearheaded the successful relaunch of the Kia brand, and built a strong track record as a sponsorship marketing expert for global mega-events, including the FIFA World Cup, the Olympic Games, and World Expos.

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Currently serving as Managing Director & CEO of Innocean India, I have successfully led the organization’s Digital Transformation 2.0 journey. Most recently, I led the successful launch of the global media brand Canvas Worldwide in the Indian market.

With over two decades of experience across India, Southeast Asia, and the Middle East, Santosh Kumar is an accomplished advertising agency leader and entrepreneur with multiple successful exits. Renowned for blending creativity, data, and technology, he has delivered transformative growth for global and local brands across categories. An early pioneer of digital marketing and a passionate AI practitioner, he is spearheading IIN 2.0—an AI-first, future-ready agency built to deliver 360° brand experience solutions that are smarter, faster, and deeply customer-centric, redefining how brands connect, engage, and grow

Dean has expanded market presence across diverse industries through driving business growth and forging strategic partnerships. With a foundation in sports marketing, they’ve managed campaigns for global brands like Hyundai and Kia, delivering innovative IP development and new marketing properties. Known for a results-driven approach and a robust industry network, Dean has led successful business development, client engagement, and market expansion initiatives—further strengthening the company’s position in competitive markets.

Over 17 years of comprehensive experience spanning corporate leadership and international experience in multiple countries, he has developed a reputation for delivering strong financial stewardship and driving business growth. His career is marked by strategic vision, exceptional financial acumen, and a deep understanding of operational dynamics. He has successfully managed complex financial portfolios, driven cost efficiencies, and implemented rigorous governance frameworks across diverse sectors. Known for his collaborative leadership style, he builds high-performing teams and fosters innovation. His ability to align financial strategy with business objectives has consistently positioned organizations for long-term success and sustainable profitability.