COE

Centre of Excellence

At the heart of our innovation ecosystem are three Centres of Excellence (COEs) — Innolabs, Innocon, and Innodata. Together, they form a future-driven hub that brings the best of immersive content, AI, and data intelligence to life.
From crafting personalized content and delivering predictive insights to building automated customer journeys, our COEs develop scalable, tech-powered solutions that redefine how brands connect, engage, and grow in today’s fast-evolving digital landscape.

INNOLABS

Innolabs is the innovation engine within our Centre of Excellence, designed to help clients explore, experiment, and scale AI-driven marketing solutions. Acting as a sandbox for rapid prototyping, it enables brands to test & apply emerging technologies, pilot MarTech tools, and co-create future-ready strategies. By bridging experimentation with execution, Innolabs empowers clients to unlock new possibilities and transform ideas into impactful, scalable solutions.

Generative AI +

Image, video and generation of copy content.
AI chatbot generative & predictive.
Face swapping for campaigns on scale.
Personalized videos with variable messages.
Agentic AI.
ChatGPT integrations. Deployment of AI applications.

Predictive AI +

Ad Benchmarking – Predict how well your ad will do compared to industry benchmarks.
Brand Benchmarking – Evaluate your brand against your competitors. Marketing Trend Analysis.
Consumer Behaviour and Insights.
AI Powered Market Research.

Diagnostic AI +

Creative concept comparisons for optimized output.
Culture Lens – Analyze social media images for trends.
Review Analysis – Discover what consumers like and which features to add.

Tailormade Solutions +

Customized AI solutions for automation requirements.
Sandbox model training for images/text in controlled environments.
Language translation model training.
AI as a Service.

INNOCON

Innocon is the content powerhouse within our Centre of Excellence, dedicated to creating immersive, personalized, and scalable brand experiences. It brings together creativity and technology to design content that resonates across platforms and touchpoints. From dynamic storytelling to hyper-personalized assets, Innocon helps brands engage audiences meaningfully and deliver consistent, impactful communication in the digital-first world.

Content IPs +

Webseries, Docudramas, Product led experiences
Purpose-Led IPs for CSR and community management
Creating stand-alone properties for brands

Collaborations +

Search and Select certain brands, creators and influencers that best suit the objective of collaborations.
Create scalable content with creators and celebrities for long tailed content that resonates.

Build Communities +

Imagine, nurture and build communities that service the major objectives to create long-tailed sustainble content with actual brand loyalists.

Custom-made Content Campaigns +

We look at Cotnent as solutions to business challenges. Imagine campaings that are tailor made to serve certain objectives and purposes for the brand. Integrated Campaigns with multiple touchpoints.

INNODATA

Innodata is the Data Intelligence Hub within our Centre of Excellence, powering decisions with advanced analytics and actionable insights. It specializes in data collection, sanitization, and large-scale analysis, transforming raw information into meaningful intelligence. Through statistical modeling, machine learning, and automation, Innodata delivers real-time, data-backed solutions that help clients make smarter decisions, optimize performance, and stay ahead in a dynamic market.

Web/App/Retail data Analytics +

Structured Tracking and Seamless Reporting.
Analytics Tools Implementation and Maintenance.
Always-on Website Audits.
Content and Trends Analysis.
Customer Behaviour Analysis and Cohorts.

Reporting Automations +

Real-time Automated Dashboarding.
AI Integrations.
Setting up Auto-Alerts for Data Anomalies.
Industry Benchmarking and Competition Scan.

Cross Functional Insights +

Data-Driven Analysis and Cross-functional Business Insights. CRM Data Analysis.
MMM, Attribution and ROI Analysis.
A/B Testing (Content Analytics).

Data Analytics As Service (DAAS) +

Customized Data and Tech Driven Solutions for Strategic Marketing Advantage.
CRM Data Management with Audience Segmentation, Reporting and Analysis.
Command Centre Operations.
Predictive Modelling and Gen AI Solutions Analysis.
Conversion Rate Optimization.

Centre of Excellence

INNOLABS

INNOCON

INNODATA

CONTACT US

General

Business

Careers