A blockbuster-style campaign to relaunch the 2024 CRETA, leveraging the popular on-screen pairing of brand ambassador Shah Rukh Khan and Deepika Padukone. This strategic integration of A-list celebrities created a "movie launch" narrative, generating massive pre-launch buzz and positioning the new Creta as a modern and aspirational vehicle. ​ The campaign successfully refreshed the brand's image while tapping into a wider audience beyond just car enthusiasts.​