Hyundai

CRETA Electric Launch Campaign

The Hyundai CRETA Electric marks a significant move by the brand to enter the mass-market EV segment. Capitalizing on the immense popularity and brand equity of the ICE CRETA, the campaign was launched in two phases – announcement phase and the launch phase. The idea is that India is now ready, and so is the new Hyundai CRETA Electric. A feeling summed up in the communication: Electric is now CRETA.

Featurette Performance​ CG film​

Featurette Interior CG film​

Featurette V2L​ CG film​

Featurette Exterior​ CG film​

The CG films for the Hyundai Creta Electric plays a crucial role in its marketing strategy. It allows brand to showcase the electric SUV in a futuristic and dramatic light, highlighting its design and advanced features without the constraints of a physical production. The CG film emphasizes the vehicle's identity like the pixelated grille and lighting signatures. It serves as a powerful visual tool to create a high-impact "digital-first" impression, positioning the Creta Electric as a modern and aspirational vehicle ready for the future of mobility.​