The "Haq Hai Humara" campaign by Hyundai Motor India was a corporate brand anthem released during COVID. It was a tribute to the "Strong Spirit of India" and its people. The campaign, featuring Shah Rukh Khan, was a powerful expression of solidarity, standing with frontline workers and all citizens who demonstrated relentless spirit and unity in the face of the crisis. ​ The core message of ‘India ke har safar ka Humsafar’ was the idea behind the anthem.​