The unique taste of RoohAfza has been part of every celebration across India over a hundred years. In fact, Indians believe that RoohAfza is not just a drink, it’s a feeling. It’s when you felt a lump in your throat when you are treated like family by strangers. It’s that moment when you became part of a gang. It is also when you relived memories, long forgotten, or the first time you felt special. And every time you’ve loved and lived memories that can’t be put in words, it can only be described as RoohAfza wali feel.​